FOUNDING & FUTURE
Onnit was founded in 2010 with an idea to make cutting edge nutritional supplement combinations. In July of 2011 Onnit released Alpha BRAIN, its flagship cognitive enhancer, and we haven’t looked back since. Eventually embracing the concept of Total Human Optimization, we have added unique nutrient dense foods and functional strength fitness equipment to provide key assets the mind and body can utilize. Onnit will continue to identify and create innovative products while never losing sight of the ultimate goal: To be of service to our customer family.
TOP ATHLETES & MEDICAL PROFESSIONALS
When we partner with some of the world’s top athletes and medical professionals, we don’t just pay them to read a script. We ask them how we could make a product to better serve their needs. With our dedication to seeking the latest research ingredient science, our standard of impeccability in ingredient sourcing, and the combined wisdom of the athletes and doctors we have on the team, we believe we have created some of the world’s finest nutritional supplements and functional foods. And when it comes to fitness equipment, we supply the goods that come straight from the top training grounds in the world.
AUBREY MARCUS, FOUNDER & CEO
Aubrey Marcus, CEO of Onnit, graduated from University of Richmond with a degree in philosophy and classical civilization. That didn’t stop him from starting a marketing company which he ran successfully for 7 years, until eventually he could fulfill his dream of creating a brand dedicated to human optimization. Drawing on his experience as a lifelong multi-sport athlete, cutting edge medical and scientific research, and a network of world class competitors like Bode Miller, Aubrey launched Alpha BRAIN as Onnit’s flagship supplement in July of 2011. With help from his partner Joe Rogan, Aubrey guided Onnit to becoming a multimillion dollar company dedicated to the full range of improving human performance — including fitness, supplements, nutrition, and personal care.
On top of being a very active CEO, Aubrey is the host of both the Total Human Optimization podcast, as well as the Warrior Poet Project, dedicated to exploring and expanding human happiness and consciousness. Aubrey is also a guest on many popular podcasts and radio shows, including the Joe Rogan Experience and the Jason Ellis show.
TOTAL HUMAN OPTIMIZATION
The human body is perhaps the most complex machine in existence. The brain, our supercomputer, has massive fuel demands, consuming over 20% of the body’s fuel. Our muscles require a combination of strength, endurance and dexterity to function at their best. Our lifestyles require alert attention, diligence, and supreme stress management. With the demands on modern humanity, we need all the help we can get, and Onnit is there to provide the tools and inspiration to help our fellow humans thrive in this ever-evolving world.
Onnit Supplements are the foundation of our total human optimization. We have identified the best earth grown nutrients and scientifically proven ingredients in their most potent forms and combined them around specific themes to make dietary supplementation as practical and effective as humanly possible.