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Yoga News: Brain Training and Stress-Reduction with Muse

By: : Shayne Heffernan

www.choosemuse.com

Gaiam, the leading yoga, fitness and healthy lifestyle brand, announces an extension of its relationship with InteraXon and their retail partnership on Muse. Available now through January 31, 2015, Gaiam is the exclusive retailer in the United States of the newly released white version of the Muse headband ($299.00, Gaiam.com).

The product, which originally launched via an Indiegogo preorder campaign, has been successfully selling direct-to-consumer in black through Gaiam.com, Amazon.com and meetmuse.com. Based on the success of the initial launch, positive reviews from Gaiam customers, and a 5-star rating on Amazon, the relationship has expanded so that Gaiam will now exclusively carry the new white version. The partnership between Muse and Gaiam continues to unite mental and physical wellness for consumers looking for a well-rounded approach to reduce stress, improve their yoga practice, and/or begin a mindfulness practice.

Muse is a brain fitness tool that detects and measures brain activity through guided focused-attention training exercises designed to help consumers manage stress, increase focus, and enhance composure. Brain signals are translated into real-time feedback on a tablet or smart phone, so users can recognize when their attention wanders and learn how to refocus attention to reduce stress.

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August 7, 2015
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